NBA e moda: como o estilo dos jogadores virou tendência global

NBA e moda: estilo dos jogadores virou tendência global

Helena Collares Abril de 2026 NBA é referência de estilo, com jogadores influenciando e redefinindo a moda Foto: Instagram / @jordanclarcksons

[{"selector":"#anim-86aa7fc7-ddcc-477e-aa45-de00fcd08e2f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68cfd6ab-4cf9-48c4-9476-d9ba80f4d18a","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42feb2e3-9580-4d28-852d-a4151c897584","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cfcf0cc-3967-466a-99ec-515b2b7d7c0a","keyframes":{"transform":["translate3d(0px, 202.55426%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O “ tunnel walk ” virou vitrine fashion. A chegada dos jogadores aos jogos é um verdadeiro desfile, com looks ousados e cheios de identidade. Foto: Instagram / @russwest44

[{"selector":"#anim-e7e2d0bb-7b32-40e3-82d9-2bc43c8fa62b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63619090-d605-4a85-9554-40e97324a72f","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec68043c-930d-4504-894d-f0ec8c907956","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7d65b0c-89ef-4346-9d8f-a91cce13b18a","keyframes":{"transform":["translate3d(0px, 202.55426%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Antes dominado por ternos, o basquete agora mistura streetwear, luxo e peças casuais, refletindo a evolução cultural da liga. Foto: Instagram / @Dillonbrookes24

[{"selector":"#anim-86a17303-7c81-4611-8eb2-4f5418d5b9ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e69a6cb-7f18-43f3-93a1-e73fa9b2f674","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fdae230-58ec-4afa-95d0-94337f52e180","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-363db3f7-101c-41f9-ab3a-8f58c0417bc7","keyframes":{"transform":["translate3d(0px, 173.3539%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Nomes como a lenda LeBron James e Russell Westbrook ajudaram a transformar jogadores em grandes referências de moda e comportamento global. Foto: Instagram / @lebron

[{"selector":"#anim-6c96af71-f387-4814-893c-1c75313492f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb52dc50-56c5-4a29-92f9-da3729b085a4","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9928dcb-8291-47c5-9d02-0319fe5a4a29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9618e721-42dc-4efa-98d0-fb7e0828e8ff","keyframes":{"transform":["translate3d(0px, 173.3539%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Hoje, atletas investem em stylists, marcas de luxo e colaborações . O visual virou extensão da personalidade dentro e fora da quadra. Foto: Instagram / @stephencurry30

[{"selector":"#anim-fd07179d-c401-45e6-aad3-beb677879a00","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e07b6d9-98ff-4119-a3d4-649df0c0bcf1","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-08a330b7-0633-41e3-8f77-f3765d0d014b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0efbab8e-398f-4fb3-8f33-42c8657a1ea2","keyframes":{"transform":["translate3d(0px, 202.55426%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O dress code da NBA já limitou estilos no passado. Com o tempo, críticas e mudanças abriram espaço para mais liberdade de expressão. Foto: Instagram / @lukadoncic

[{"selector":"#anim-d7b122ec-a2e6-4d2e-8d5c-4b174e72845a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcf11f7b-8757-4f13-b843-646329c6e905","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19b8338e-3d27-4ba5-82fd-315a1223b013","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89bba71b-af2c-4d98-9b30-85ce64238202","keyframes":{"transform":["translate3d(0px, 202.55426%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A moda virou estratégia de marketing. Jogadores fecham contratos com marcas e ampliam sua influência além do esporte. Foto: Instagram / @jordanclarckson

[{"selector":"#anim-e1ab811d-6224-4dff-89b8-92fd508bbe13","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e73ed1e-af68-4c16-b43f-7d1cd8c2d772","keyframes":{"transform":["translate3d(0px, 136.74657%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f4aad6f-2555-48de-b0ab-3de823148160","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58a39d39-fd0b-4498-979b-ea766969fb6b","keyframes":{"transform":["translate3d(0px, 202.55426%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Hoje, o basquete dita tendências globais . Mais que jogo, virou cultura, comportamento e inspiração para a moda contemporânea. Foto: Instagram / @jordanclarck sons